Know which Democrats
are yours.
Coalitionary is DNC-approved, VAN-integrated targeting software that helps Democratic campaigns model support, persuasion, and turnout inside the Democratic coalition.
Persuasion Universe (v2)
Field Team Contributors
Recent Targets
Our Experience · 15+ Campaigns & Committees
The Problem
Most tools stop at D vs. R. Your race doesn't.
In tough primaries or blue-on-blue municipals, it isn't enough to know which party your voters belong to. You need to know which kinds of Democrats support you, who can be persuaded, and who needs a reason to turn out.
Standard campaign tools give you party registration and past turnout. Coalitionary gives you intra-party scores built on real campaign data from aligned candidates so you can stop guessing.
| Standard data | + Coalitionary | ||||
|---|---|---|---|---|---|
| Voter | Age | Party | Intra-Party Score | Turnout | Persona |
| A. Delgado | 64 | Dem | 22 | 82 | Progressive Base |
| M. Nguyen | 38 | Dem | 39 | 43 | Soft Supporter |
| S. Peterson | 52 | Dem | 71 | 72 | Union Household |
| R. Johnson | 29 | Dem | 74 | 26 | Disaffected Dem |
How It Works
From VAN data to field-ready universes in minutes.
Coalitionary fits directly into the workflow your campaign already uses. No new tools to learn, no new platforms to manage.
Connect your VAN account
Link your VoteBuilder or NGP VAN account. Coalitionary pulls your voter file and field data securely.
Leverage advanced intra-party models
Our software trains support and persuasion models on your race with a boutique blend of your campaign's data and field-validated results from similar elections.
Set your universe filters
Use our easy-to-use browser software to define exactly the slice of Democrats you want, narrowing by by support score, propensity, demographics, and more.
Generate your lists
Export a precisely-sized universe ready for doors, phones, or mail.
Instant sync directly to VAN
One click syncs your universe as a VAN list. Your field team can start walking the same minute.
Models improve as you gather data
Field IDs and canvass responses feed automatically back into the model, sharpening scores as your campaign runs. View detailed stats that let you learn from what's working.
Your Campaign & Aligned Committees
Your Field Tools
Results
Sharpened by 250K+ IDs from campaigns just like yours.
Campaigns using Coalitionary see major cost savings through boosts in field accuracy, with serious outperformance over standard age-based or party-only targeting approaches.
- 15–20% accuracy lift vs. blunt age/party heuristics
- Models trained on local election history, not national averages
- Scores updated continuously as field data comes in
- Validated across municipal primaries and state legislative races
Results based on post-election validation across 10+ campaigns. Individual results vary.
compared with age-only heuristics across validated campaigns
Product Features
Built for Democratic campaigns.
Designed to win inside the coalition.
In crowded elections, the usual tools fall short. Our software is built for campaigns that can't afford to guess — those fighting to stand out where every Democrat matters.
Create Custom Universes
Define hyper-targeted voter lists with precision filtering, campaign-wide access, and automatic VAN sync.
Fundraising Calls
Recent Targets
Event Calls
Recent Targets
GOTV (Ward 1)
Recent Targets
Apply Advanced Filters
Pinpoint persuadable voters using machine learning and intra-party support scores trained on local election data.
Tailored Propensity Models
Predict turnout with locally-tuned, election type-specific models, built on millions of past results.
Enhanced Demographic Data
Unlock deeper insights with neighborhood-level census data and cutting-edge demographic predictions.
Training Data
validated survey responses used in models
Training Data
Training Data
Real campaign responses train the model.
Coalitionary learns from validated survey and field responses from aligned campaigns, then adapts those patterns to the race in front of you.
Contact
Tell us about your race.
Whether you're running for City Council or working a PAC, we're happy to talk through whether Coalitionary is the right fit for your race. We work with campaigns at every level.
- No commitment required to start a conversation
- Flexible, per-campaign pricing
- Serving campaigns in Minneapolis, Minnesota, and nationally